Expert Survey 1
RV 판촉팀
투싼의 시장성에 대하여
승용형에 준하는 SUV시장의 필요성
목표시장 20대 후반 ~ 30대로 설정
초기 목표 판매량 달성 가능할 것인가?
생산물량 충족 시 충분히 가능
주문수요 지속유지
기아 KM의 출시에 대해….
경쟁으로 인한 충돌 발생 가능성 희박
투싼보다 고
Customer survey
We did customer survey at Home Plus and on the internet. We did street survey for 100 people and internet survey for 200 people. From the survey, we got much information about people`s need and what they want. We questioned people about their difficulties at home, their ideas about home environment robots, the preference about our robots, and so on. People mostly preferred our mo
Appendix F: Result of Patent Search
(57) Abstract: PURPOSE: A safety device for pedestrians walking on a pedestrian crossing is provided to provide safety to pedestrians by automatically opening the pedestrian crossing during walking signal and by blocking the pedestrian crossing during stop signal to prevent the pedestrians illegal crossing. CONSTITUTION: A safety device for pedestrians walking
Product
Build multiple product line-up as segment getting broader
Should Improve the products more faster than competitors
→ Need to focus on R&D
Focus on R&D to reduce the costs
(3) Differentiation strategy
- Technique differentiation
- Product differentiation
- Production differentiation
We're trying to position our produnt through technique, product, production centered differentiation.
this product have functions which to send email or personal homepage, to edit photo using digital camera (doesn't need to use a computer). These are functions of the digital